Creative Director  |  Brand Strategist  |  Presentation Designer

PROJECT
GiftTree Tea Packaging • Mother’s Day Floral Edition
 

MY ROLE
Concept, illustration selection, surface-pattern design, brand application, dieline build, packaging prep. Integrated the GT logo into a custom repeat pattern.
 

TOOLS USED
Illustrator, Photoshop, Gemini (for scene concepts)
 

OVERVIEW
This tea packaging was created as a decorative, gift-ready piece for a curated Mother’s Day assortment. The design pairs a floral illustration with a custom pattern built around the GiftTree logo. The goal was a premium look that supports the broader gift experience rather than retail shelf competition.
 

SKILLS DEMONSTRATED
Packaging design, pattern creation, illustration direction, brand application, dieline engineering, styling for presentation

PROJECT
Art Deco packaging for chocolate covered sunflower seeds
 

MY ROLE
Concept, illustration direction, packaging design, dieline build, production prep
 

TOOLS USED
Illustrator, Photoshop, Gemini (for scene concepts)
 

OVERVIEW
This started as a small trapezoidal box I designed years ago and it is still one of my favorite structural shapes. The artwork leans into classic Art Deco geometry and expressive typography. I recently refreshed it using AI-generated environments and some Photoshop clean up. It is a legacy project with a new presentation.
 

SKILLS DEMONSTRATED
Packaging design, illustration direction, dieline engineering, typography, AI visualization, image compositing, visual storytelling

PROJECT
Brand identity concept for “Bonbon Blooms,” a floral-and-chocolate delivery service
 

MY ROLE
Logo design, identity system, color direction, pattern development, conceptual application
 

TOOLS USED
Illustrator, Photoshop, Gemini (for scene concepts)
 

OVERVIEW
This identity began at GiftTree for a bouquet service that paired blooms with hidden chocolates. I created a logo that reads as both a blossom and a bonbon, using GiftTree’s greens to keep it on-brand. The vehicle wrap shown here is an AI-generated concept built for internal presentations to show how the system could scale.
 

SKILLS DEMONSTRATED
Identity design, logo development, brand systems, AI-assisted visualization, applied branding, presentation design

PROJECT
Vintage-Style Packaging • Mint Cream Pastels Concept
 

MY ROLE
Concept development, structural packaging idea, illustration direction, typographic styling, and full production layout inspired by early 20th-century confection ads.
 

TOOLS USED
Illustrator, Photoshop, Gemini (for scene concepts)
 

OVERVIEW
This piece explores a fictional confection brand in a nostalgic, hand-rendered style. I designed the triangular carton and built the full vintage ad treatment around it, from typography to ornamental framing. The goal was to recreate an era-true look while keeping the layout clean and commercially usable.
 

SKILLS DEMONSTRATED
Packaging design, historical style recreation, typographic craft, illustration direction, structural concepting, brand storytelling

PROJECT
Aaron Bell Almond Crunch Popcorn • Vintage Saloon Advertising Concept
 

MY ROLE
Scene concept, packaging adaptation, illustration direction, historical styling, ad-copy integration.
 

TOOLS USED
Illustrator, Photoshop, Gemini (for scene concepts)
 

OVERVIEW
Originally photographed for GiftTree over 15 years ago, this product was reimagined as a vintage saloon advertisement to give the classic Almond Crunch Popcorn a new narrative. The updated scene uses period props, theatrical lighting, and a playful gambling motif to showcase the tall carton and its caramel-almond clusters with a premium, story-driven feel.
 

SKILLS DEMONSTRATED

Packaging presentation, visual storytelling, historical styling, typographic craft, scene direction

PROJECT
GiftTree Seasonal Packaging • Jordan Almonds Easter Basket
 

MY ROLE
Concept development, packaging selection, product curation, label application, and presentation styling. Directed the overall visual balance of color, scale, and material to ensure a cohesive seasonal gift experience.
 

TOOLS USED
Illustrator, Photoshop, Gemini (for scene concepts)
 

OVERVIEW
This Easter assortment was designed to present a playful, gift-ready experience while maintaining visual order and brand clarity. The basket balances bright seasonal color with structured composition, ensuring the contents read as intentional and premium rather than novelty-driven. 
 

SKILLS DEMONSTRATED
Seasonal gift design, product curation, packaging coordination, brand consistency, presentation styling, visual hierarchy

PROJECT
GiftTree Snack Packaging • Wasabi Peas (Food Hall Presentation)

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MY ROLE
Concept development, packaging redesign, surface-pattern direction, brand alignment, dieline refinement, and in-context merchandising presentation. Led the visual system to elevate an everyday snack into a premium, food-hall-appropriate gift item.
 

TOOLS USED
Illustrator, Photoshop, Gemini (for scene concepts)
 

OVERVIEW
This project repositions wasabi peas as a refined, gift-forward snack suitable for food halls and specialty retail. The packaging balances restraint and pattern to signal craft, quality, and cultural respect without leaning into novelty. The vertical format and tonal palette were designed to read clearly at shelf distance.
 

SKILLS DEMONSTRATED

Packaging design, surface-pattern development, dieline refinement, brand alignment, retail merchandising, visual hierarchy.